Information we collect
We collect personal and anonymous information online.
Personal information means data that identifies a specific person. Personal information may include a name, address, Social Security number, telephone number, and email address. You may provide personal information when you use our Online Locations, or submit a contact form or an application for an account. We may also obtain personal information from third parties to enhance your visit to our Online Locations.
Anonymous information means data that is linked to a specific person’s use of the internet. Anonymous information may include the IP address of your device, the type of device, browser or operating system you use, or which site you came from or advertisement you clicked on.
How we use your information
The information that we collect is used to provide you with an optimized online experience.
We use personal information to help determine your financial interests and needs in order to recommend relevant products and services. We also use personal information to (i) qualify you for products and services that you request, (ii) process your transactions, (iii) authenticate your identity, (iv) prevent fraud, and (v) keep your information and financial transactions secure.
We use anonymous information to help us provide an online experience that matches your device. We also use anonymous information for advertising and marketing purposes.
Online Tracking Technologies
First American Bank uses online tracking technologies such as cookies, pixel tags, and software development kits to gather anonymous information for internal uses (such as web analytics), and to personalize your visit. We also use these tools to serve ads via third-party advertising and media companies.
Cookies help us manage and monitor internet traffic from third-party websites to our website, as well as monitor which areas of our website are used most often and for how long. We may provide this type of aggregate information to non-affiliated application service providers that compile statistical or other information for us. In addition to cookies, we may also use other technology such as pixel tags. A pixel tag is an electronic image, often a single-pixel (1x1), which is ordinarily not visible to visitors and may be used with cookies. These tools can be used to collect anonymous information regarding your operating system, browser, screen resolution, and other technical information, as well as navigation and session information.
When we use these tracking technologies for advertising, third-party companies may collect anonymous information about your visits to our Online Locations and your interaction with our ads and content. For example, they may keep track of how many of our ads you have seen. This information is used to understand your browsing behavior and interests so that we can identify your financial needs and provide advertising that is tailored to you.
These third-party companies have a network of advertising companies and may share anonymous information about your visits to firstambank.com and other websites with us, and may use your anonymous information in order to provide ads about goods and services that have been determined to be of interest to you based on your browsing of firstambank.com.
You can block cookies by changing the settings on your internet browser or through the use of software programs specifically designed to block cookies. You should be aware that blocking cookies may degrade your user experience with our website and limit your online activities.
Once you visit one of our Online Locations, you may start to see advertisements that include products or services that we offer while visiting non-affiliated websites. This is referred to as “interest-based advertising.” Interest-based advertising involves the practice of collecting web-based browsing activities across non-affiliated websites in order to display advertisements that appeal to the visitor. Our goal is to be able to offer you products and services you may be interested in while browsing the web.
If you prefer not to receive interest-based advertising, you may opt out from certain First American Bank advertisements on third-party websites by visiting NAI Opt Out; Your AdChoices; or Google’s Ad Settings. Please be advised: opting out of interest-based advertising does not mean you will no longer see advertising online. It does mean that the company or companies from which you opt out will no longer show advertisements that have been tailored to your interests.
Our website is not directed to children and does not knowingly collect information from children.
We use reasonable physical, electronic, and procedural safeguards that comply with state and federal standards to protect and limit access to personal information. This includes device safeguards and secured files and buildings.